To me, one of the really interesting things here is that this is an Australian wine, and I found many references to the phrase "Tall Poppy" used in Australia. For example, check out this excerpt from Wikipedia "Tall poppy syndrome (TPS) is a pejorative term used in Australia and New Zealand to describe what is seen as a levelling social attitude. Someone is said to be suffering from tall poppy syndrome when his or her assumption of a higher economic, social or political position attracts criticism, being perceived as presumptuous, attention seeking or without merit."
Or here's another one -- The Tall Poppy Campaign -- "The Tall Poppy Campaign was created by the Australian Institute of Policy & Science to recognise and celebrate Australian scientific and intellectual excellence and to encourage younger Australians to follow in the footsteps of our outstanding achievers."
After reading these, I was kind of entertained at the choice of label name by this company. I wonder what they were thinking? Nevertheless, the wine is a good value and perfectly drinkable, so if you happen to see it, pick up a bottle.